As a forward-thinking tech company, Laser Shot’s consistent online presence is a necessity. I design social media posts, banners, logos, profile pictures, video thumbnails, desktop wallpapers, and more, all while maintaining consistency with the company’s print media and reputation as a leader in simulated firearms training.
Though the company’s visual identity existed prior to my arrival, it was outdated and inconsistent. I incorporated the established elements of the company’s icon and color palette with a modern aesthetic to more accurately reflect the nature of both the firearms and simulations industries.