Laser Shot Simulations is a Texas-based company that produces simulators, training courseware, simulated weapons, and live-fire ranges for military, law enforcement, competition, and personal firearms training.
I design and manage print collateral that promotes our products and image as a cutting-edge company bringing the industry of firearms training into the future.
A complete overhaul of Laser Shot’s print and physical media, was necessary. This included catalogs, flyers, user manuals, booklets, a library of pop-up banners, posters hung throughout the office, trade show booth banners, branded merchandise, and more. Cohesive branding across all mediums was implemented, utilizing powerful, eye-catching imagery and emphasizing the company’s position at the forefront of simulated firearms training.